Turkish Airlines stands as one of the world’s leading airlines, operating services to 340 destinations across Europe, Asia, Oceania, Africa, and the Americas. As of 2022, the airline flies to 126 countries, more than any other carrier, making it the largest mainline airline by passenger destinations. What makes Turkish Airlines even more successful is its investment in marketing strategies aimed at elevating its brand value on a global scale. Especially, their marketing strategies by associating themselves through sports channel lead them to the huge success for the brand.